I’m hearing a lot of buzz about Advantage+ Shopping Campaigns (ASC) lately. For those in the E-commerce space, are you seeing better results with these AI-driven campaigns compared to your manual interest-based targeting? I’m worried about losing control over where my budget is actually going.
3 answers
In my experience managing three Shopify brands, ASC has significantly outperformed manual setups in terms of pure ROI. The AI is incredibly efficient at finding buyers that manual interest-based targeting often misses. However, the lack of control is real. To mitigate this, I suggest using the "Existing Customer" cap feature so you can ensure you aren't just paying to reach people who would have bought anyway. We saw a 30% lower CPA when we moved 60% of our budget into Advantage+ last year. Just make sure your creative variety is high, as the AI eats through content quickly.
Does anyone know if ASC works well for niche products with a very small seed audience, or is it only for broad-market items?
I still prefer manual setups for testing specific creative angles, but for scaling, Advantage+ is definitely the winner for most of our accounts.
Totally agree, Kevin. Manual is for the lab, but Advantage+ is for the factory. Using them in tandem is the best strategy for a growing E-commerce brand.
Linda, for niche products, ASC can be hit or miss. If your seed audience is too small, the AI might struggle to find the right patterns initially. I'd recommend starting with a manual campaign to build up some conversion data first, and then feeding that data into an ASC once you have at least 100 sales per month.