Business Analytics

How do I improve data storytelling for non-technical executives using Power BI?

EM Asked by Emily Davis · 22-09-2023
▲ 0 upvotes 11,167 views 0 comments
The question

My executive team finds my dashboards "too cluttered" and hard to read. I am using Power BI to track monthly KPIs, but they struggle to find the "So what?" in the data. What are the best practices for creating a data story that actually influences high-level decision-making? 

3 answers

▲ 0
PA
Answered on 15-11-2023

The biggest mistake is trying to show everything at once. Start with the "inverted pyramid" approach: put the most important KPI at the very top left. Use color sparingly; only use it to highlight anomalies or areas needing urgent attention. I also recommend adding a "Narrative" section using Smart Narratives in Power BI. This uses NLP to summarize the trends in plain English. Executives usually have less than two minutes to look at a report, so if they can't understand the trend in 30 seconds, the dashboard has failed its primary purpose.

▲ 0
CH
Answered on 05-12-2023

Are you currently using a specific framework like the "5 Whys" to drill down into the root causes within your dashboard visualizations? 

TH 12-12-2023

Christopher, the "5 Whys" is great for internal analysis, but for executives, I prefer the "Situation-Complication-Resolution" framework. I structure the dashboard to show the current state, what went wrong (the gap), and exactly where the data suggests we should invest to fix it.

▲ 0
NA
Answered on 20-01-2024

Use the "less is more" rule. If a chart doesn't directly answer a strategic question, remove it. Stick to clean visuals and clear action-oriented titles. 

EM 25-01-2024

Exactly, Nancy. I've found that changing chart titles from "Monthly Sales" to "Sales Dropped by 10% Due to Logistics" makes a world of difference for busy leaders.

Share your thoughts

Your email address will not be published. Required fields are marked (*)

Still have questions? Schedule a free counselling session

Our experts are ready to help you with any questions about courses, admissions, or career paths. Get personalized guidance from industry professionals.

Book Free Session

Book Free Session