Business Analytics

How do I improve data storytelling for non-technical executives using Power BI?

EM Asked by Emily Davis · 22-09-2023
0 upvotes 11,072 views 0 comments
The question

My executive team finds my dashboards "too cluttered" and hard to read. I am using Power BI to track monthly KPIs, but they struggle to find the "So what?" in the data. What are the best practices for creating a data story that actually influences high-level decision-making? 

3 answers

0
PA
Answered on 15-11-2023

The biggest mistake is trying to show everything at once. Start with the "inverted pyramid" approach: put the most important KPI at the very top left. Use color sparingly; only use it to highlight anomalies or areas needing urgent attention. I also recommend adding a "Narrative" section using Smart Narratives in Power BI. This uses NLP to summarize the trends in plain English. Executives usually have less than two minutes to look at a report, so if they can't understand the trend in 30 seconds, the dashboard has failed its primary purpose.

0
CH
Answered on 05-12-2023

Are you currently using a specific framework like the "5 Whys" to drill down into the root causes within your dashboard visualizations? 

TH 12-12-2023

Christopher, the "5 Whys" is great for internal analysis, but for executives, I prefer the "Situation-Complication-Resolution" framework. I structure the dashboard to show the current state, what went wrong (the gap), and exactly where the data suggests we should invest to fix it.

0
NA
Answered on 20-01-2024

Use the "less is more" rule. If a chart doesn't directly answer a strategic question, remove it. Stick to clean visuals and clear action-oriented titles. 

EM 25-01-2024

Exactly, Nancy. I've found that changing chart titles from "Monthly Sales" to "Sales Dropped by 10% Due to Logistics" makes a world of difference for busy leaders.

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