What is the challenge today? To keep stakeholders interested and engaged. Stakeholders are wrongly read as customers. Employees too are stakeholders, and earn the respect as any actor in the eco-system eco-system.
Why is it so difficult to engage? That’s not much as an issue, rather keeping them engaged. It’s the attention span. For instance, observe the consumer behavior – a person visiting your website. More than 5 seconds, nothing on screen, the person fidgets, and 10 seconds later seeing nothing, the person moves on to something else. So, whatever drew the person to your place was whittled in that 10 seconds to feel withdrawn, and shutdown. You just blew away a prospect – blame the bandwidth, or the brainstorming that sat on the site design, nothing can be done to salvage the damage.
If you want to dismiss it as ‘website issue’, then remind yourself of your beating to the personal branding. The site is your reflection. If you weren’t able to sustain the interest, how do you probably expect people to engage? Like that a letter starts with a single dot, which often is either ignored or overlooked, we miss out on the basics and begrudgingly admit after the deck is done. Most companies do the product first and then look for customers. Apple did and succeeded. So, is that the template for achievement or tried model for accomplishment? Then its own iterations were based on the consumer behavior and customer response. You just can’t get everything right in your first attempt. Alright. But neither can you create something and then create a demand. It’s not reverse engineering.
The ground reality.
The challenge today is all about expectations and engagement. Attrition or exodus of talent is the direct impact of engagement management.
Why should I stay in this company? What must I do to find a fitment? Read it again and you will observe the difference in terms of perspective.
The company questions your existence and you question the company’s prudence. Win-win alone can survive and sustain this eco-system. So long one needs to survive and thrive, then it’s by challenging oneself. Keep raising the bar.
It takes two to tango. So validation in isolation wouldn’t be fair. How come an individual with an accomplished track record failed to deliver in the present organization? One cannot shine selectively, and that too when he nature of job demands excellences, yet we are witnessing burn-outs and drop-outs. So, an organization is as much accountable, just like the individual to meeting deadlines and delivery.
Sounds like a leaf pulled out of employee management? Richard Branson quoted “take care you employees and they will take care of your business.”
image courtesy: goo.gl/6N3D3N
Write a Comment
Your email address will not be published. Required fields are marked (*)