The year 2016 closed on a high note. The low-profile CEO of iCert Global went on stage to receive the “Arch of Excellence” award from AIAC. Collecting the award, he commented on the sidelines that, “the key behind the success is our openness to ideas and innovations, especially with customer is in the center stage. Expect the unexpected – be prepared always. Learn from the defense services – why do they do the drill day in and day out? That’s preparedness. Keep educating yourself. Reinventing – is learning new things and innovation is about ideation and iterations. Figure out your strength and try channeling in many ways – that’s what makes you versatile.” True. It was a fitting finale to a trying year filled with uncertainties and yet we prevailed. “Energy can neither be created nor destroyed; rather, it transforms from one form to another.” So, the ultimate test will be who is the beneficiary of the training? Only when the customer is enabled through education, business grows, and not the other way around. The motive of any venture, undoubtedly, is to make money unless it is philanthropy. Absolutely. It’s the goal of any enterprise to make profit. But how do you make money matters? Money sounds crude, so replace with bottom-line to mask. But whatever words you wish to use, one can’t erase the ultimate objective of making dollars and cents in every engagement. So, how different are we then? Fair enough to question. We exist because of our customers. And the growth is synergetic. But who first? Customer always comes first. It might sound clichéd but that’s the age old truth which has stood the test of time. At the end of the day, if you have successfully transformed an individual life positively, that’s an incredible feat. Something to feel immensely proud as achievement. At iCert Global, our endeavor is to transform as many lives as possible. We must be futurist in our thoughts, take and toil. Complete customer satisfaction, prompt service, on-schedule and within-budget delivery are the company’s guiding principles. The soft-spoken, hands-on and low profile CEO signs off in a classic statement that’s inimitable. ‘The award makes us more conscious, now that we have been recognized for excellence. It motivates us to better ourselves, and strive to deliver more than we did before. There is always room for improvement and our performance will pay off eventually in the form of recognition. That’s as important and outstanding as this award. We have very high hopes of outperforming ourselves in 2017. Wish you all a prosperous New Year and success in all your undertakings.” Happy New Year – 2017 to one and all.
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