Social media evolves rapidly. New applications come out, existing ones get phased out, and how we use them evolves frequently. To business owners and marketers, keeping current is crucial — it's imperative. Whether you're a social media guru, freelancer, or business owner, understanding how people communicate and interact online puts you at the forefront.
How Social Media Has Evolved ?
Social media is vastly different. It started in the late 1970s with online forums where individuals conversed online. During the 1990s, platforms like Six Degrees permitted users to create profiles and become friends with others. MySpace and LinkedIn were added in the 2000s, and these provided methods to share photos and network.
Why Trends Matter ?
Knowing what's popular on social media makes your brand relevant. If you lag behind, younger users will lose interest. Just like we want doctors or teachers to learn new things, customers want the same from brands.
Social Media Trends to Follow and Ditch in 2025
These are the top trends defining social media today:
1. AI is becoming more prominent.
Artificial Intelligence (AI) is transforming how businesses operate online. Generative AI — computer technology that aids in content generation — is rapidly becoming the hottest trend. AI is being increasingly used by businesses for marketing, content generation, and customer services.
2. Selecting the Proper Platforms
People visit numerous social media websites—about seven on average per month. For companies, however, it is not always best to be on all the websites simultaneously. Companies now choose websites based on the ones that yield the best outcomes.
3. The ROI Shift: Make It Fun
Today, people want social media to be fun—not just show ads. But almost half of brands still share dull product updates. That's not good. If your content is not engaging, your performance will not be good.
Emergent Social Media websites and applications
Let's examine some of the newer platforms and tech tools that are transforming the manner in which we employ social media:
Instagram continues to be a favorite with marketers. It is brimming with valuable features and aids in brand growth. Approximately 59% of marketers are going to use it even more in the next year. It is also appropriate for selling goods within the app, and that is why brands are investing more in it.
TikTok
TikTok is also very popular, particularly with Gen Z. Approximately 62% of Gen Z users make use of it on a regular basis. It is made enjoyable and interactive through short videos. It is also among the best platforms for gaining new followers and getting a good return on investment.
Though Facebook has been around for several years, it is still up to date. It is useful when creating online communities. Brands utilize it to speak to individuals in groups and continue a conversation.
Live Audio Platforms
Live audio conversations were trendy in 2023. About 23% of marketers utilized them, and the most used is Facebook Live Audio. Gen Z particularly loves using these tools as they allow individuals to engage in active conversations in real-time.
Threads
Threads, launched by Meta in July 2023, became an instant hit. In 10 days, 100 million people subscribed to it. As it is available on Instagram as well, users can share Threads from Stories. Threads is now a strong platform that we have to watch out for.
Lemon8
Lemon8 is a new app made by ByteDance, the same company that created TikTok. It first started in Japan and came to the U.S. and UK in early 2023. The app feels like a mix of Pinterest and Instagram. Another platform gaining attention is Substack, where writers share newsletters and connect directly with their readers.
Substack
Substack is a site where authors are able to create newsletters and earn money through subscription payments. It is suitable for authors who wish to have greater control and prefer to communicate directly with readers.
BeReal
BeReal is unlike any other social media app. Rather than using filters and staged photos, it forces you to capture one photo each day, live. No editing or thinking ahead—it's just sharing what you're living.
Partiful
Partiful is a party planning platform. It assists hosts in sending invitations, reminders, and even party money collection. Guests receive updates via text, can view who else is attending, and post photos after. It is easier and more fun to plan parties with it.
Twitch
Twitch is a great platform for live streaming, especially for people who like to play and watch video games. Individuals can view other individuals play video games, chat with them in real time, and even support their preferred streamers by donating money or subscribing.
Social media ethical concerns and challenges
Social media has some very serious issues. One of the most severe is privacy. These websites have a tendency to request personal details, which can benefit the adverts—but it can be harmful if it's not stored securely.
Preparing for the Future of Social Media
To remain firm in the ever-changing social media landscape, the following advice will assist you in keeping pace and flourishing.
Put People Ahead of Brands.
Social media belongs to everyone. If you need your brand to thrive, you need to learn how people behave and what they like. Emerging technologies such as Augmented Reality (AR) and Web3 can assist you in creating enjoyable and valuable experiences that people enjoy.
Be Open to Change
Change is hard but necessary. Even if you've been using the same platforms for decades, don't be reluctant to try out new ones. The best brands observe what's new and branch out into new concepts to capture users in new ways.
Enter with Intention, Not Just to Be First
You don't have to be first to use something new. Who cares? What you do with it is all that matters. Take time to experiment and verify that they work to the benefit of your readers.
Don’t Fall for the Hype
New technologies such as AI are fascinating, but not all tools suit all brands. Ensure that what you do is in accordance with your business objectives and values. Select wisely, not quickly.
If you want to enhance your digital marketing skills, enroll for iCert Global's Digital Marketing courses. These courses teach you how to wisely understand and use social media and how to manage changes in this fast-changing field.
How to obtain Digital Marketing certification?
We are an Education Technology company providing certification training courses to accelerate careers of working professionals worldwide. We impart training through instructor-led classroom workshops, instructor-led live virtual training sessions, and self-paced e-learning courses.
We have successfully conducted training sessions in 108 countries across the globe and enabled thousands of working professionals to enhance the scope of their careers.
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Conclusion
Social media keeps evolving, so you have to be ready. Keep learning, apply new tools with caution, and observe people. Whatever you are doing something new or fine-tuning your existing plan, never forget ethics and purpose.
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