A Deep Dive into Salesforce Marketing Cloud | iCert Global

Are you finding it difficult to build a relationship with your customers? Does your business need a tool to enable the sale of products and services online? If you said yes, then finding Salesforce Marketing Cloud could be the perfect move for you. In our earlier blogs, we discussed what Salesforce is, the different certifications, how to develop an app on the Salesforce platform, and touched upon the Salesforce Service Cloud as well.

Why Choose Salesforce Marketing Cloud?

Salesforce Marketing Cloud is one of the world's leading digital marketing platforms. Other regional industry leaders are names such as Adobe, IBM, and Oracle marketing clouds. It is the second largest with a 24% market share, behind Adobe only.

What is special about Salesforce Marketing Cloud?

If you are wondering what sets Salesforce Marketing Cloud apart from other solutions, look at these advantages:

• It helps you plan, personalize, and optimize every step of your customer's journey.

• You can map customer journeys across devices, channels, and stages—all in one place.

• It is well integrated with a number of tools like Salesforce CRM, Sales Cloud, Workfront, etc., and gives you better insights regarding your customers.

What is Salesforce Marketing Cloud, exactly?

Salesforce Marketing Cloud is a platform that enables companies to send the right message to the right individual at the right time, via the right channels—such as email, mobile, and social media.

It gives your business powerful tools like:

• Journey Builder – helps guide customers through step-by-step

• Contact Management – maintains customer data current

• Content Tools – for creating and structuring messages

What is Salesforce Marketing Cloud?

We have explained why Salesforce developed the Marketing Cloud and why your company needs to adopt it. Now, let's see what tools and channels it offers.

Salesforce Marketing Cloud is built on the Salesforce platform and utilizes so-called Fuel platform. It is a collection of tools designed to help you in your marketing efforts.

 Some of the most significant tools are presented below:

• Customer Data Platform – This assists you in storing and handling your customer data.

• Predictive Intelligence Platform – This enables you to predict what a customer will require next and hence provide an improved experience to them.

• Content and Message Platform – This allows you to compose, store, and organize your messages and marketing content.

• Multi-Channel Support – Customers are accessible via email, mobile, advertising, and social media.

Hub Exchange Apps offer the opportunity to enhance your experience by including additional features from the Salesforce Hub Exchange store.

Salesforce Marketing Cloud Platforms

Salesforce Marketing Cloud provides 6 robust platforms to assist you in creating excellent marketing strategies. Below is a brief description of each of them:

1. Audience Builder

With Audience Builder, you can build a complete picture of your customers by combining data from sources like Sales Cloud and Service Cloud. You can use the tool to precisely target the target audiences and reach them at the most beneficial times.

2. Personalization Builder

Personalization Builder applies predictive analytics to find out what each customer likes. Content Builder .Content Builder enables you to build, share, and track your marketing content in one place.

3. Analytics Builder

You can gain new insights into your customers with Analytics Builder. It allows you to view information in the style of charts like bar graphs, pie charts, and scatter plots.

4. Marketing Cloud Connect

Marketing Cloud Connect unites all your Salesforce customer data from across several products, including Sales Cloud and Service Cloud, into one location. This deep data allows you to drive activities and link interactions across the entire family of Salesforce platforms.

The Challenges Facing Peak Games:

1. Large Volume of Campaigns: Peak Games needed a software to manage large volumes of campaigns at the same time.

2. Paid Social Ads: They needed to maximize their social ads and boost them.

3. Improving Strategies: Peak Games had already been utilizing strategies like A/B Testing, ad segmentation, and audience targeting; however, they wanted more.

4. Powerful Reporting: They sought a more effective method for managing their marketing reports.

The Solution:

Peak Games used Salesforce Marketing Cloud's Advertising Studio to tackle these problems.

Here's why:

1. They used the bulk campaign management feature to run their marketing campaigns efficiently.

2. They could simply A/B test their ad images to find out which worked best.

3. The Marketing Cloud assisted their advertising department in attracting better players by adopting best practices.

4. The company could now personalize ads based on player behavior and better understand their players.

How to obtain Salesforce certification? 

We are an Education Technology company providing certification training courses to accelerate careers of working professionals worldwide. We impart training through instructor-led classroom workshops, instructor-led live virtual training sessions, and self-paced e-learning courses.

We have successfully conducted training sessions in 108 countries across the globe and enabled thousands of working professionals to enhance the scope of their careers.

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Conclusion

Salesforce Marketing Cloud is a powerful platform that helps businesses connect with customers in smart and personalized ways. It offers tools for emails, ads, and customer insights to boost growth. iCert Global’s Salesforce training can help you master these tools and grow your career.

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