If you commute to school or work in a car, you've likely found yourself stuck in traffic. Artificial intelligence, or AI, assists by providing real-time information to map applications so they can route you around traffic congestion, road construction, or accidents. If you ride the bus or train, AI assists them in running on time. And if you use apps such as Uber or Lyft, AI assists in determining when your ride is coming and how long it will take.

But that is just a single example. AI is also embedded in everyday things you utilize—such as Siri, Google, email, Facebook, Alexa, Amazon, Instagram, Netflix, and music apps like Pandora. AI is at work behind the scenes in each of them. So yes—AI is everywhere!

AI is being used extensively in digital marketing as well. That is to say that when businesses attempt to sell products online, AI assists them in doing so efficiently. It makes advertisements more functional, assists in developing sites that are more personal in nature, and even assists in guessing what people may wish to purchase.

There are two principal ways that businesses apply AI in marketing:

1. Behind the scenes – to predict how many goods consumers will purchase, know more about their customers, or purchase online ad space.

2. In front of customers – to simplify and enhance shopping and browsing, which in turn sells more and strengthens the brand.

Actually, many businesses report that AI makes their consumers happier and that can contribute to more success for the business.

3. Ways Businesses Apply AI to Digital Marketing to Make Consumers More Satisfied.

Companies are applying AI (Artificial Intelligence) to make customers more satisfied.They're doing it four significant ways: chatbots, anticipating what people want to view, producing content, and image recognition.

These technologies enable businesses to provide improved customer service and present individuals with ads or content that truly interests them.

Here's a brief overview of each:

1. Chatbots – These are computer programs that can chat with customers online and answer questions any time of day.

2. Predicting and Targeting Content – AI can guess what kind of content or ads a person might like and show it to them.

3. Creating Content – AI can help write product descriptions, emails, or even social media posts.

4. Image Recognition – AI can "visualize" and comprehend images, such as identifying products within a photo or determining whether a product appears attractive.All of these applications make businesses' customers happier—and that's healthy for business!

Chatbots

A chatbot is a computer program that can converse with humans. It employs AI (artificial intelligence) to determine what to say. You may have noticed a chatbot appear in a small chat window on a website when you're seeking assistance or responses. Some chatbots can also speak aloud, but most only communicate in text.

Even though chatbots don’t send emails or ads like traditional marketing, they are still great tools for businesses—especially on social media.

Here’s why:

• They can answer customer questions quickly, even in the middle of the night.

• They can collect information about customers, which helps businesses send the right messages to the right people.

• They can even guide customers to the right products, kind of like a virtual shopping helper.

For instance, National Australia Bank created a chatbot for their business customers. It saves time by answering common questions at any hour of the day or night. It can answer more than 13,000 kinds of questions by using real customer experiences!

So though it is not a human person, a chatbot can still make customers happy and help businesses grow.

Predictive and Targeted Content

Besides answering questions, AI can also collect information about people—like what they look at online or what they click on. Then, AI uses this information to guess what they might want next and show them messages or content that match their interests.

For instance, if a person visited certain websites, read articles, or opened certain emails, AI recalls that. Then it assists the company in sending the correct email at the correct moment or displaying a website that is more personal.

This type of content is referred to as "targeted" because it's intended specifically for that individual.

AI also applies something referred to as "churn prediction." That is, AI can know when an individual is losing interest in a company or brand. When this occurs, AI assists through sending targeted messages in an attempt to lure the individual back.

Content Creation.

It takes a lot of effort and time for marketers to produce lots of content such as blog posts, advertisements, and emails in order to target individuals. That is where AI comes in.

AI is able to produce content such as:

• Long-form articles which read like a human wrote them

• Email subject lines

• Social media ads

For instance, a business named Persado applies AI to craft messages that are concise, concise, and designed to grab your attention. The content is created for the customer—so it's useful, engaging, and doesn't take a human hours to pen.

Image Recognition Technology

AI can also identify images. You've likely noticed this when Facebook recommends tagging a friend in a picture.

Companies employ this technology as well. Macy's, for instance, has an app that lets shoppers upload a picture of something they want—such as a shirt or purse—and the app identifies something similar within Macy's store.

It saves shoppers time and makes shopping more enjoyable and relevant.

Why Marketers Need to Keep Learning

AI is a dominant component of our daily lives these days, and it's assisting customers in so many ways. But marketers also must learn how to utilize AI to:

• Create improved customer experiences

• Develop stronger brands

• Gather more sales

AI is one of numerous new digital tools. That's why courses such as Simplilearn's Digital Marketing course assist in teaching skills such as:

• SEO (Search Engine Optimization)

• Email marketing

• Social media marketing

Learning all these skills keeps people updated and prepared for success in a digital world.

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Conclusion:

AI is changing the way companies do marketing by making it smarter and more personal. From chatbots that answer questions anytime to tools that help guess what people want to see or buy, AI helps businesses connect better with their customers. It saves time, improves shopping, and makes people happier. As AI keeps growing, it’s important for marketers to keep learning new skills so they can use these smart tools and succeed in the digital world.

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