Understanding SEO A Comprehensive Overview | iCert Global

Over the past few years, the way that companies market their goods and services has changed entirely. The reason behind this is the internet and the way it is used today. Companies are abandoning the classic ads and adopting online advertisement more than before. This has also created new types of jobs and careers.

What is SEO?

SEO is short for Search Engine Optimization. It gets websites to appear higher on search engines like-google without spending money on ads. This is called "organic" traffic or free search.

Suppose you create a blog to post your top ice cream recipes. But when individuals do a search, your site is not displayed at the top of the search page. This could be because of several reasons:

• You are not using strong keywords.
• You lack good backlinks that point to your website.
• Your site takes too long to load.
• Your website is difficult to navigate.
• It is possible that Google removed it from search results by mistake.