I write a lot of blog posts, but I feel like I am just 'writing' rather than 'optimizing'. What makes a piece of content SEO-friendly? Is it just repeating the keyword a few times, or is there a structure I should follow? I want to make sure my content actually answers the user's intent so they don't bounce off my page immediately. Any tips for the editing process?
Content optimization involves aligning written material with specific user search intent and establishing topical authority to ensure relevance and satisfy search engine ranking criteria.
1 answer
Content optimization is the systematic alignment of your copy with search intent and topical authority, not a scavenger hunt for keyword density. If your bounce rate is high, stop obsessing over repetition and start analyzing why your conversion path is broken.
